Peppermint

In modern web development, building a beautiful landing page or splashy hero screen is just the beginning, but for many products, especially developer-focused tools, it often feels like the only thing teams think about. The result? Sites that look nice but don’t actually communicate what the product does. This is especially true for companies whose audiences are other developers, engineers, or technically savvy users. When that audience lands on your site and immediately opens DevTools to inspect it, but can’t find clarity or substance, they leave quickly,  and your product loses credibility. This problem is not just design fluff; it’s a symptom of deeper issues in web development and the approach of generic web builders. But before we dive into solutions, let’s unpack what’s actually going wrong. Why Traditional Web Development Often Falls Short Most marketing sites are designed by generalists: designers, creative agencies, or templated builders. What they lack is context. A cu...